UNDERSTANDING THE VOCABULARY OF THE RICH PT 3:
UNDERSTANDING THE
POWER INFLUENCE:
“If your desire is to be successful or to make a
positive impact on your world, you need to become a person of influence.
Without influence there is no success.”
John C Maxwell
This is one of
the most important words the rich hold in high esteem and consider
quintessential for being rich and wealthy. You must embrace this precious word as
you regularize it therein. As you have seen so far these words discussed in the
sub-titles can practically be gaugers of one’s proximity to this world of the
rich and wealth.
How do you see cashflow? What is your present stand
on cashflow? How about assets? Do you own passive assets or futuristic assets?
I advise you to
earnestly endear these words as part of your vocabulary, make it a duty for those
to become your gauge for success.
0.05% INFLUENCES
THE WORLD:
A recent report
by PriceWaterhouse Cooper (PwC) on some of the world’s billionaires shows that
in 2014 less than 0.5% of the world population owned a wealth of $5.4 trillion
which could be distributed across 1 billion people (close to 40% of the world’s
population). Then look at it this way that this insignificant number of the
world’s population control the large chunk of the world’s wealth.
Why?
The power of
influence!
Bill Gates for
instance who has continued to top the world’s richest directly employs up to
114,000 at Microsoft Corporation with a total assets base of up to $193.69
billion in 2016. He approves the payment of these people’s monthly salaries and
to a large extent determining what they earn. But that is not my point, just do
a little arithmetic of these employees and their families or dependent of 1:2
by 114,000 that will be 342,000 directly under the influence of Bill Gates and
Microsoft Corporation. This is about 5% of the entire world population
controlled by one individual, how?
Microsoft
Corporation.
This is the
threshold of the rich and wealthy; they think influence but the poor only think
how to earn money or getting rich. You earn money by working for Microsoft
Corporation and taking care of your family, buy a car from an auto dealership
shop, rent a house etc. But what if you decide to own a Microsoft softwares
dealership, you would employ a receptionist/customer care attendant, two(2)
marketers and accountant/cashier. You are taking care of 12 people directly and
having influence over their lives.
The poor have a
misconception that influence is when you are rich but to the rich influence is
not about just having money but owning the masses. This is why companies grow,
go public or merge because the more people you can influence the more riches
and wealth you attract.
ADVERTISING IS
INFLUENCE:
One of the
biggest industries in the 21st century is e-commerce and online
advertising.
Facebook
Corporation currently hosts up to 2 billion accounts grossing the company
revenues in the billions of dollars yearly through adverts as major sources.
Why do people advertise on Facebook more than any other mediums of advertising?
Facebook has influence.
There is no
business or entity that will want to align with non-influential people, the
more your influence grows the greater proximity to wealth. You can truly find
people around you who truly are rich because they are influencers.
Aliko Dangote is
so influential he determines how much you build your house and feed your family
through various products he sells including cement (for construction) and
household products (salt, sugar, noddles, rice, flour, etc).
Linda Ikeji,
Nigeria’s leading blogger and celebrity earns hundreds of millions yearly just
for adverts on her blogsite.
Halle Berry who
is considered one of the most beautiful women in the world and a supermodel
earning up to $100 per minute by the influence of her physique.
Rich and wealthy
people will never be satisfied by just earning an income until they can
influence more and more people. Just like John Maxwell emphasizes, “no matter
what your goals are in life or what you accomplish you can achieve them faster,
you can be more effective, and the contribution you make can be long lasting if
you learn how to become a person of influence.
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Send me mail: simonbigfidel@gmail.com
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